An honest comparison

adintel vs Foreplay: Foreplay has the bigger library. adintel puts tracking on the $49 plan.

Both show you which competitor ads keep running. Here is where each one is the better pick, and what each costs at your brand count.

Built by Pro Marketer, the agency behind 100+ DTC brands.

adintel from$49/moStarter plan

Foreplay from$175/moWorkflow plan

Monthly billing, cheapest plan with competitor tracking. Foreplay prices checked October 30, 2026.

Foreplay or adintel: who should pick which.

Choose Foreplay if…

You want the largest library and its history back to August 2023
You save from TikTok organic and YouTube Shorts, or want the mobile app
You track many brands and pay annually: Workflow includes unlimited Spyder brands, which beats our price at 100 brands
You need storyboards and creator asset collection in your briefs

Choose adintel if…

You want competitor tracking on the entry plan: $49 here, $175 on Foreplay monthly
You want an AI read of every creative, with hook, angle, persona and offer
You want every landing page captured in full and scored from 0 to 100
You run DTC and want a tool built by an agency that runs DTC ads every day

Foreplay pricing against adintel: slide to your brand count.

10 tracked brands

adintel

Foreplay

A year on the cheapest plan that tracks that many brands, billed annually. Plans differ on seats and credits too. Foreplay's limit: unlimited on annual. Basic at $59 ($49 annual) has no Spyder tracking, so the table starts at Workflow. Prices checked October 30, 2026. Read on foreplay.co/pricing. Add-on prices are from the same page.

What you get

What adintel does with a tracked brand.

Read the hook in seconds.

Every video, transcribed and timestamped.

Build a swipe file.

Save any ad to a board your team can see.

Put two landing pages side by side.

Yours against theirs. Headline, offer, button and proof, line by line.

Real captures, October 2026. The score is an AI reading of the page, not conversion data.

Nütrops landing page captured on a phone — **Nütrops**76 scoreBrain decay is real. Slow it down with mushrooms that taste like candy.

Grüns landing page captured on a phone — **Grüns**Not scoredYou Have Nutrition Gaps. Grüns Fills Them.

adintel vs Foreplay, feature by feature.

Feature	adintel	Foreplay
Competitor tracking cadence	Every 48 hours, or nightly if you choose	Spyder tracks automatically; how often is not published
Winning-signal ranking	Winning score from runtime, reuse, variants and Meta's Scaled flag, labelled as an inference	Ad Rank: impression share within the brand's own library
Duplicate merging	Yes. The same media across ad sets folds into one creative	Not verified
Transcripts	Yes, timestamped	Not verified
Landing page scoring	Full-page capture and an AI read with a 0 to 100 score	Landing Pages tab with desktop and mobile previews; a score is not verified
Client organisation	Client folders and boards in one Space	Not verified
White-label	Agency plan and up	Workflow plan and up
MCP for Claude and ChatGPT	Team plan and up	Workflow plan and up
Price per tracked brand	$9.80 on Starter, $5.96 on Team, $3.99 on Agency (monthly plans)	$11.67 on Workflow, $9.18 on Agency (monthly plans); unlimited Spyder brands on annual

"Not verified" means we couldn't confirm it from Foreplay's public pages, not that it's missing. Spot a mistake? Email [email protected] and we'll fix it.

Switching from Foreplay takes minutes.

1
Paste your Ad Library links
Add each competitor's Meta Ad Library link or page name. adintel starts pulling their ads.
2
Let the first pull finish
Most brands land in minutes. Duplicates fold into one creative and the ranking is ready.
3
Run both on one brand
Keep your current tool for the week and compare the output on a brand you know well.

Paste your links and you're set up in about 10 minutes. Saved boards don't move across automatically; start with the ads you still use.

adintel vs Foreplay: questions.

Do I have to leave Foreplay to try this?

No. Most people run both for a week on the same competitor. Start the trial, add a brand you know and compare what each one surfaces.

Where does the data come from?

The public Meta Ad Library, through a licensed feed. We store what the library shows: media, copy, dates, platforms and landing pages.

Can I see their ROAS or spend?

No. Meta doesn't publish spend, ROAS or sales for commercial ads, and any tool claiming to measure them for a competitor is guessing. We rank ads by runtime, reuse and the Scaled flag, and we label that as an inference.

How often does it update?

Every tracked brand is checked every 48 hours, or nightly if you switch that on for the brand. New ads arrive as alerts.

Do I need a card for the trial?

Yes, but nothing is charged for seven days. You pick a plan at sign-up, add a card, and use Starter features with 500 credits and 3 tracked brands. On day 8 the card is charged for the plan you picked.

How do I cancel?

From Plan and billing, in a couple of clicks. Cancel before day 8 and you pay nothing; your boards stay readable afterwards.

What are credits?

Credits pay for the work that costs money each time it runs: pulling new ads, AI reads, transcripts and landing-page analysis. Browsing, boards and filters never use credits, and there is no overage bill. When credits run out, paid actions pause.

Your competitors already paid for this research. Read it.

Paste one Ad Library link. See what they kept running.

Start your 7-day trial