The Meta Ad Library, ranked

Skincare ad examples and competitor tracking: Nobody pays for a losing skincare ad for 269 days.

Every skincare brand you compete with is testing on Meta right now. adintel shows you which tests they kept.

Built by Pro Marketer, the agency behind 100+ DTC brands.

The Ad Library shows you every skincare ad. It never says which ones worked.

24ads left

24 real ads, all running now

Tests and winners look the same.

Scroll, and watch what happens.

Signal 1 · Runtime

Losers get switched off.

Keep what's still running after 90 days.

Signal 2 · Reuse

Winners get copied.

Keep what's running in more than one ad.

Signal 3 · Scaled

Meta flags the big bets.

Your test list. An inference, not their ROAS.

An inference from public data, not their ROAS or sales. Meta doesn't publish those, and we say so up front. Numbers saved October 31, 2026. Click any ad to see its details.

Skincare ad examples still running after 90 days.

Six of the longest-running skincare ads on this wall. Clinical claims, problem-and-solution layouts and a plain percentage off. Nothing fancy, and all of it is still live.

Medik8

269 days · 1 ad

“Niacinamide Peptides”

Medik8

247 days · 1 ad

“Skincare you love, trust and believe in”

Medik8

162 days · 2 ads

“PDRN meets Exosomes”

Medik8

138 days · 4 ads · Scaled

“Problems: Fine lines & wrinkles, loss of firmness & skin vitality, fatigued skin & dullness”

Paula's Choice

104 days · 1 ad

“UP TO 30% OFF”

Paula's Choice

102 days · 4 ads · Scaled

“helps skin look up to 8 years younger*”

Pulled from the public Meta Ad Library, saved October 31, 2026. Long runtime suggests an ad is working; that's an inference, not their results.

What you get

Everything behind every skincare ad, in one place.

CeraVe video ad

Read the hook in seconds.

Every video, transcribed and timestamped.

Build a swipe file.

Save any ad to a board your team can see.

Medik8 ad running 2 days

Put two landing pages side by side.

Yours against theirs. Headline, offer, button and proof, line by line.

Real captures, October 31, 2026. Scores are an AI reading of a page, not conversion data.

Paula's Choice landing page captured on a phone
Paula's ChoiceNot scoredSave on Great Skin
Medik8 landing page captured on a phone
Medik8Not scoredThe secret to glass-like skin is here.

Hear about new ads.

In Slack or email, without checking.

The Ordinary launchedNew HA + Asiaticoside Lip Treatment
Paula's Choice launchedMaximum Shine. Zero stickiness.
Medik8 launchedVisibly reduce stubborn wrinkles in just 1 tube

Turn a winner into a brief.

AI writes the first draft. You edit.

ANGLEWhat it's really selling

HOOKThree openers to test

SCRIPTBeat by beat, for your editor

Ask it in Claude.

Team plan and up. Example answer.

Which angles are my competitors scaling that I'm not testing?

Three show up across your tracked brands with 90+ days of runtime. Want a brief for each?

How it connects

Paused ads stay.

Meta takes them down. Your library keeps them, with duplicates merged.

See your own numbers beside theirs.

Connect your Meta account for your own spend and ROAS, measured. Theirs stay private.

How adintel compares to Foreplay, GetHookd and Atria. Honestly.

FeatureadintelForeplayGetHookdAtria
Competitor tracking from$49/mo$175/mo$29/mo$219/mo
Brands at that price515No limit published50
Landing page scoreYes, 0 to 100Not verifiedNot verifiedNot verified
MCP for Claude from$149/mo$175/mo$79/mo$219/mo

Monthly plans. Not verified means we couldn't confirm it on their public pages, not that it's missing. GetHookd costs less. Atria tracks more brands at its price. Prices checked October 30 and 31, 2026.

100+

DTC brands run by Pro Marketer, the agency that built this. We made the tool we wanted on Monday mornings.

One flat price. No surprise bill.

Starter

$49$39/mo

510 tracked brands

1 seat · 500 AI credits

Tracking, alerts and AI reads

Start free

Team

$149$119/mo

2550 tracked brands

5 seats · 2,500 AI credits

Adds MCP, Briefs and your own ads

Start free

Agency

$399$329/mo

100200 tracked brands

15 seats · 10,000 AI credits

Adds white-label links and the API

Start free

Enterprise from $999 a month. Compare every plan

Skincare ad tracking: questions.

How do I see what skincare brands are running on Meta?

Search the brand in the free Meta Ad Library to see its live ads. It shows no ranking, so you can't tell a test from a winner. adintel pulls those public ads, merges duplicates and ranks them by runtime, reuse and the Scaled flag.

Which skincare ad formats should I test first?

Start with the formats your direct competitors have kept running longest, not the prettiest ones. adintel tags each creative by hook, angle, persona and offer, so you can see what they keep coming back to.

Can I reuse a competitor's clinical claim?

No. A claim like "clinically proven" depends on that brand's own study. Borrow the structure of the ad, and only claim what your own evidence supports.

Can I track any skincare or beauty brand?

Yes, any brand with a Meta page. Paste its Ad Library link and adintel pulls what it's running, merges the duplicates and ranks the ads by runtime, reuse and the Scaled flag.

Where does the data come from?

The public Meta Ad Library, through a licensed feed. We store what the library shows: media, copy, dates, platforms and landing pages.

Can I see their ROAS or spend?

No. Meta doesn't publish spend, ROAS or sales for commercial ads, and any tool claiming to measure them for a competitor is guessing. We rank ads by runtime, reuse and the Scaled flag, and we label that as an inference.

How often does it update?

Every tracked brand is checked every 48 hours, or nightly if you switch that on for the brand. New ads arrive as alerts.

Do I need a card for the trial?

Yes, but nothing is charged for seven days. You pick a plan at sign-up, add a card, and use Starter features with 500 credits and 3 tracked brands. On day 8 the card is charged for the plan you picked.

How do I cancel?

From Plan and billing, in a couple of clicks. Cancel before day 8 and you pay nothing; your boards stay readable afterwards.

What are credits?

Credits pay for the work that costs money each time it runs: pulling new ads, AI reads, transcripts and landing-page analysis. Browsing, boards and filters never use credits, and there is no overage bill. When credits run out, paid actions pause.

Your rivals already paid for this research. Read it.

Paste one Ad Library link. See what they kept running.

Start your 7-day trial

Scaled

days running · ads

Long runtime suggests it's working. That's an inference from public data, not their results.

Track this brand