Use Cadence
327 days · 2 ads
“The Hydration Upgrade Runners Actually Feel”
The Meta Ad Library, ranked
Wellness ad examples and competitor tracking: Nobody pays for a losing wellness ad for 327 days.
Every wellness and functional food brand you compete with is testing on Meta right now. adintel shows you which tests they kept.
7 days free · card up front, $0 until day 8 · cancel anytime
Built by Pro Marketer, the agency behind 100+ DTC brands.
The Ad Library shows you every wellness ad. It never says which ones worked.
24ads left
24 real ads, all running now
Tests and winners look the same.
Scroll, and watch what happens.
Signal 1 · Runtime
Losers get switched off.
Keep what's still running after 90 days.
Signal 2 · Reuse
Winners get copied.
Keep what's running in three ads or more.
Signal 3 · Scaled
Meta flags the big bets.
Your test list. An inference, not their ROAS.
An inference from public data, not their ROAS or sales. Meta doesn't publish those, and we say so up front. Numbers saved October 31, 2026. Click any ad to see its details.
Wellness ad examples still running after 90 days.
Six of the longest-running wellness ads on this wall. Real people using the product, a free gift and soda cans in good light. All of it is still live.
Use Cadence
264 days · 3 ads
“Now Available At Holland & Barrett”
Use Cadence
250 days · 6 ads · Scaled
“I've been using the cadence hydration system as part of my daily routine.”
Poppi
176 days · 2 ads
“which is your after-work poppi of choice?!”
Poppi
176 days · 3 ads · Scaled
“root beer poppi asmr anyone?!”
Poppi
175 days · 2 ads
“shirley is ready for her close up… but are you?!”
Pulled from the public Meta Ad Library, saved October 31, 2026. Long runtime suggests an ad is working; that's an inference, not their results.
What you get
Everything behind every wellness ad, in one place.
Read the hook in seconds.
Every video, transcribed and timestamped.
Build a swipe file.
Save any ad to a board your team can see.
Put two landing pages side by side.
Yours against theirs. Headline, offer, button and proof, line by line.
Real captures, October 31, 2026. Scores are an AI reading of a page, not conversion data.
Hear about new ads.
In Slack or email, without checking.
Magic Spoon launchedChildhood favorite, adult macros.
ŌURA launchedFeel good. Know why.
Poppi launchedMy snack plate obsession this fall
Turn a winner into a brief.
AI writes the first draft. You edit.
ANGLEWhat it's really selling
HOOKThree openers to test
SCRIPTBeat by beat, for your editor
Ask it in Claude.
Team plan and up. Example answer.
Which angles are my competitors scaling that I'm not testing?
Three show up across your tracked brands with 90+ days of runtime. Want a brief for each?
Paused ads stay.
Meta takes them down. Your library keeps them, with duplicates merged.
See your own numbers beside theirs.
Connect your Meta account for your own spend and ROAS, measured. Theirs stay private.
How adintel compares to Foreplay, GetHookd and Atria. Honestly.
| Feature | adintel | Foreplay | GetHookd | Atria |
|---|---|---|---|---|
| Competitor tracking from | $49/mo | $175/mo | $29/mo | $219/mo |
| Brands at that price | 5 | 15 | No limit published | 50 |
| Landing page score | Yes, 0 to 100 | Not verified | Not verified | Not verified |
| MCP for Claude from | $149/mo | $175/mo | $79/mo | $219/mo |
Monthly plans. Not verified means we couldn't confirm it on their public pages, not that it's missing. GetHookd costs less. Atria tracks more brands at its price. Prices checked October 30 and 31, 2026.
One flat price. No surprise bill.
Starter
$49$39/mo
510 tracked brands
1 seat · 500 AI credits
Tracking, alerts and AI reads
Start freeTeam
$149$119/mo
2550 tracked brands
5 seats · 2,500 AI credits
Adds MCP, Briefs and your own ads
Start freeAgency
$399$329/mo
100200 tracked brands
15 seats · 10,000 AI credits
Adds white-label links and the API
Start freeEnterprise from $999 a month. Compare every plan
Wellness ad tracking: questions.
How do I track functional food and drink competitors on Meta?
Paste each brand's Ad Library link or page name. adintel pulls their public ads, merges the duplicates, checks for new ones every 48 hours and alerts you in Slack or email when they launch.
What do long-running wellness ads have in common?
It varies by brand, which is why it pays to look at your own category. In adintel you can filter by runtime, hook, angle and offer to see what your direct competitors keep running.
Does a long runtime mean an ad is profitable?
Not for certain. Meta doesn't publish results for commercial ads. Long runtime and reuse suggest an ad is working, and that's as far as public data goes.
Can I track any wellness or functional food brand?
Yes, any brand with a Meta page. Paste its Ad Library link and adintel pulls what it's running, merges the duplicates and ranks the ads by runtime, reuse and the Scaled flag.
Where does the data come from?
The public Meta Ad Library, through a licensed feed. We store what the library shows: media, copy, dates, platforms and landing pages.
Can I see their ROAS or spend?
No. Meta doesn't publish spend, ROAS or sales for commercial ads, and any tool claiming to measure them for a competitor is guessing. We rank ads by runtime, reuse and the Scaled flag, and we label that as an inference.
How often does it update?
Every tracked brand is checked every 48 hours, or nightly if you switch that on for the brand. New ads arrive as alerts.
Do I need a card for the trial?
Yes, but nothing is charged for seven days. You pick a plan at sign-up, add a card, and use Starter features with 500 credits and 3 tracked brands. On day 8 the card is charged for the plan you picked.
How do I cancel?
From Plan and billing, in a couple of clicks. Cancel before day 8 and you pay nothing; your boards stay readable afterwards.
What are credits?
Credits pay for the work that costs money each time it runs: pulling new ads, AI reads, transcripts and landing-page analysis. Browsing, boards and filters never use credits, and there is no overage bill. When credits run out, paid actions pause.
Your rivals already paid for this research. Read it.
Paste one Ad Library link. See what they kept running.
7 days free · card up front, $0 until day 8 · cancel anytime