Brand tracking
Track a competitor once. Read it every morning.
Paste a brand's Ad Library link. adintel pulls every ad the brand is running, checks again every day, and turns the raw ads into eight tabs and an alert for every new creative.
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How it works
From a link to a daily report in four steps
- Paste the linkBrands, then Track a brand. Paste the brand's Facebook Ad Library link, a Page URL with its page id, or the page id.
- Every ad comes inThe first pull brings all of the brand's ads. Media is downloaded and every reuse folds into one creative.
- Checked dailyEach followed brand is crawled again every day. Every new creative becomes an alert and lands in your Feed.
- Read the tabsEight tabs turn the ads into the competitor report you used to build by hand in a spreadsheet.
Your watch list
Every competitor in one list.
The Brands page shows each advertiser with how many of its creatives are live right now, how many ads run them, its domain and category. Search by name or domain, filter to the brands you follow, and open any one with a click.
- Follow starts the daily check, the alerts and the brand's own board in your workspace
- Unfollow stops tracking but keeps every ad, board and note
- Each plan includes a number of tracked brands: 5 on Starter, 25 on Team, 100 on Agency (double on annual)
Overview tab
See when a brand starts testing.
Creative velocity draws every launch and every retirement by day, with the total of live ads as a line on top. A spike of orange bars is a brand testing new creative; a long flat line is a brand riding what already works.
- Ads launched, net change, peak day and the daily average for 7, 14, 30 or 60 days
- Media mix of the live ads: video, image, carousel, dynamic product ads
- Top ranked ads with Evergreen and Breakout labels, one click into each
Ad Rankings tab
Which ads the brand keeps paying for.
Meta publishes no impressions or spend for commercial ads, so adintel ranks with the strongest public signal: how many ads reuse a creative multiplied by how long it has run, as a share of the brand's total. The page says so in plain words, so nobody mistakes it for impression share.
- Evergreen: held a top-20 spot for 90 days or more
- Breakout: under 30 days old, or up five places or more this week
- Rank against days active on one chart, so new bets and old winners separate at a glance
Hooks tab
Every opening line, ranked by staying power.
The first sentence of each video's transcript, or the AI-tagged hook for images, grouped across all the ads that share it and ranked by the longest-running creative using it. It is the fastest way to see which openings a brand keeps paying for.
- All time or live ads only; longest running or latest first
- Export to CSV or copy them all into a brief
- Open the ad behind any hook in one click
Timeline tab
Every ad's life on one chart.
One row per ad, with a bar for the days it ran inside the window. Sort by newest, oldest or longest running, and switch between live and ended ads. Long bars are the ads worth studying; clusters of short ones are tests that did not survive.
- 30, 90, 180 or 365-day windows
- Creative Tests tab: ads launched on the same day, with the survivor flagged
- Landing Pages tab: where the ads send people, ranked by live ads, tracking parameters stripped
- Partnership Ads tab: creator pages publishing jointly with the brand
Alerts, Feed and digests
New ads come to you.
From the moment you follow a brand, every new creative the daily check finds becomes an alert. Read them on the Alerts page, scroll them by day in the Feed, or get them where your team already works.
- Slack and email digests per workspace, daily or the moment an ad is found (Team plan and up)
- Each message lists the new creatives per brand with the top hooks and a link back
- Mark seen one by one or all at once; your AI can read them through MCP too
Good to know
Where does the data come from?
The public Meta Ad Library. adintel downloads each ad's media, copy, dates, platforms and landing page, and keeps the extra facts Meta discloses, such as the Scaled flag when an advertiser runs an ad in three or more variants.
Can it see spend or ROAS?
No. Meta publishes spend and reach ranges only for political ads and ads shown in the EU. For everything else adintel uses runtime, reuse, variants and the Scaled flag, and labels the result as a signal, not a measurement.
Which link do I paste?
On facebook.com/ads/library, search the brand and click its name under Advertisers. The address now contains view_all_page_id: paste that. A short vanity address like facebook.com/brandname carries no page id, so the dialog explains how to get the right one.
What does tracking cost?
Pulling ads spends 0.4 credits per ad, so a 300-ad brand costs about 120 credits the first time and only its new ads after that. Browsing the tabs is never metered.
What happens when I unfollow?
Daily checks and alerts stop. The brand, its creatives, boards and your team's notes stay in the library, and you can follow it again any time.
Put your top competitors on the list
Seven days free, three tracked brands, every tab.