Eye: your own ad accounts
The library shows what competitors run. Eye shows what your own Meta and TikTok ads did, with measured spend and sales.
On this page
Connect an account
- Open Eye in the app's sidebar. You need to be an owner or admin of the workspace.
- Click Connect Meta or Connect TikTok. The platform's own login opens and asks for read-only access to your ad accounts.
- On Meta, choose which ad accounts to bring in after you log in. Leave out the ones you do not need.
adintel stores the access encrypted and never changes anything in your ad accounts: no budgets, no ads, no settings.
Syncing
The first sync pulls the last 90 days: campaigns, ad sets, ads and each ad's daily numbers (spend, impressions, reach, clicks, link clicks, purchases, purchase value, video plays, 3-second views and ThruPlays). A progress bar shows how far it has got; Sync now stays locked until it finishes. After that, every account syncs again each night.
If a sync fails, Eye shows the platform's own message and which step failed. When a login expires, a Reconnect button appears.
Read the dashboard
- Headline numbers for 7, 14, 30 or 90 days, or any dates: spend, return on ad spend (ROAS), cost per sale (CPA), click-through rate (CTR), hook rate (3-second views per impression) and hold rate (ThruPlays per impression), each with the change from the previous period.
- Creative tests: ads newly launched, scaling, winning and losing, by targets you can change.
- Spend and ROAS by day, and your campaigns.
- Top creatives, sortable by any number, grouped by ad, by creative, by landing page or by headline, and downloadable as CSV.
When one of your ads uses the same video or image as an ad in the library, the two are linked, so you can open the creative's full AI analysis.
Reports and sharing
Reports saves a view you use often: top performers or a comparison of groups, with its dates, columns, filters and a chart. Brands and guests groups several ad accounts, such as one client's Meta and TikTok accounts, so a report adds them up. Share link creates a link for a client: an updating link that follows the report, or a fixed snapshot, with an optional password.
Settings
Per account, owners and admins can set the creative-test targets (what counts as scaling, a winner or a loser) and, on Meta, the attribution window used for purchases and revenue. A changed window applies from the next sync, which reloads the history so every day uses the same window.
Who can do what
Everyone in the workspace can read Eye. Owners and admins connect, sync, change settings and disconnect. A connected account is visible only to the workspace that connected it. Your AI can read the same numbers through the MCP connector.
Disconnect
Disconnect removes adintel's copy of that account's data. Nothing changes on Meta or TikTok. To revoke the access on the platform's side too, remove the adintel app in your Meta or TikTok business settings.